Usability Testing
Usability of your web pages is essential for retaining the visitors in order to make them your customers. Most of the web businesses lose %80 of their customers just because of less usable aspects of their websites.
If a visitor does not easily find what he is looking for on your website and if the purchase or enquiry process is too long, he leaves your website and probably never comes back.
We analyse your website by investigating:
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the source of the web traffic: what type of customer profiles you have and how each profile interacts with the website
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typical customer journeys on the website
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how visitors are interacting with your website
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key weaknesses of your web design in relation to potential customer's reaction to your website
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further actions to be taken to make the website interact much better with the visitor
At the end of the investigation we create an extensive usability report and if necessary will use A/B split and multivariate testing.
A/B split and multivariate testing will enable you to understand which web design and content interact better with the customer.
Pleae get in touch with us to discuss further.